AG Fishing AB was founded in Stockholm, Sweden, the year 2022. It began as two anglers crafting handmade lures in a garage. This sparked the idea to create a company dedicated to quality and craftmanship.
Two anglers
AG Fishing is run by David and Harald, two guys from Sweden with a passion for fishing.
It all really goes back to sometime in the 2010s, when we started fishing together. Back then, most of our fishing was for perch, often using float fishing but mainly with jigs and spinners. Over time, this gradually shifted toward pike fishing as we started chasing bigger and bigger freshwater fish.
Around 2014, we made our first piece of fishing tackle. It wasn’t a lure, but a float made from a cork, shaped using a makeshift lathe from a regular cordless drill. This was followed by experimenting with different spoons and various Frankenstein lures.
However, it wasn’t until 2022 that we started taking our lurebuilding hobby seriously. We built a workshop where we could begin pouring pike softbaits for sale, and this eventually grew into a business with customers all over the world.
